You may have noticed a new look to our Home Page this week.  We have added a “Connect with Us” feature that allows people to network with us on Facebook and LinkedIn.  A lot of people have asked us, “Why did we add these features and what are the benefits we hope to see in these additions?”  Below are the three main goals we considered when adding these features.

Pages are Public:  Most of Facebook and LinkedIn are behind a login, preventing search engines from indexing.  However, our pages are not behind a login making it available for search engines to index our Facebook and LinkedIn pages.  We purposefully did this hoping people will stumble across our page as a result of their search, and visit our Facebook or LinkedIn page, and then navigate to www.reporthawk.com via the links in these pages to learn more about our company.

Stay Connected:  In these economic times staying connected with our users is very important to us.  As companies continue to downsize, we believe staying in touch with our users as they find new employment is a strategic growth opportunity for us.

B-Side Communication:  Our Facebook Page also gives us another way to communicate with our users.  Some of the information we share on these pages are what we call B-Side information.  If you a familiar with music albums, the B-side tended to be the material that didn’t make the cut for the album.  Therefore, this is where we are free to show the goofy and fun side of our company while delivering useful information and tips to our users.

We invite you to take a look at our LinkedIn and Facebook pages and get connected with us!

http://www.linkedin.com/in/reporthawk

http://www.facebook.com/pages/Columbus-OH/Report-Hawk/75724453249

This entry was posted on Monday, April 27th, 2009 at 10:49 am and is filed under Site News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.